APRIL 11, 2025
Zinzino has acquired the rights to US/UK-based direct selling company Valentus Global's distributor database and associated customer records, inventory, and IP rights via an asset purchase. This is another strategically important step in Zinzino's growth plans, which focus on improving personal health and well-being on a global scale with innovative biotechnology and a pioneering product portfolio marketed through direct sales.
Valentus Global Inc. is a direct selling company based in Delaware, USA, with most of its operations and sales in Europe. The brand portfolio offers a range of innovative products in wellness, nutrition, and health.
"Personalised advice and tailored solutions are the future, and not just in health and wellness," say Dag Bergheim Pettersen, CEO of Zinzino, and Paul Person, CEO and owner of Valentus Global. "Together, we have many years of combined industry experience and everything it takes to drive the modern, personalized shopping experience through direct sales."
Zinzino acquires Valentus Global's distributor organization, customer base, inventory, and IP rights to the product portfolio. The business, which last year had sales of over SEK 50 million, mainly distributed in Europe and North America. The merger is expected to create strong growth through the synergies that arise in the joint networks, and profitability will thus be able to develop very well using Zinzino's existing technical platform and organization.Zinzino will pay a total purchase price of SEK 20 million at closing, of which approximately SEK 10 million is the estimated value of the inventory. The purchase price is paid in cash and financed with its own cash.
