Essential Bodywear Acquired by Zyia Active

JUNE 16, 2025

The acquisition marks an exciting step forward for Zyia Active as it continues to strategically expand its product offerings and deliver exceptional apparel solutions to its growing customer base. Essential Bodywear brings to Zyia not only an outstanding product line but also a deeply loyal community of customers and representatives who value the brand’s commitment to fit, comfort, and confidence.

About Essential Bodywear

Essential Bodywear is a well-established intimate apparel company with a 22-year legacy of delivering expertly designed, high-quality bras and undergarments.

About Zyia Active

Founded in 2017, Zyia Active is a leading direct sales company offering premium activewear, wellness products, and personal care solutions designed to support women in every area of life. With a strong community of Independent Representatives across North America and Australia, Zyia combines high-performance products with a mission to empower confidence, connection, and opportunity.

About the Transaction

June 16, 2025 — Zyia Active, a leading direct-to-consumer activewear and wellness brand, today announced its acquisition of Essential Bodywear.

With this acquisition, Zyia Active continues to build on its commitment to providing versatile, thoughtfully designed apparel that supports women from the studio to the street—and now, under their everyday wardrobe as well. As a privately held, debt-free company, Zyia Active is uniquely positioned to make strategic investments like this, continuing to strengthen its long-term vision and create new growth opportunities for its Representatives, even as many companies scale back or look to other channels.

Source

https://new.myzyia.com/CORPORATE/en_CA/essential-bodywear-acquisition

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